Code
Grey.
Reporters will show up before your hospital is ready. This workshop trains C-suite leaders to respond with clarity, authority, and credibility — before the next crisis arrives.
The gap between what happened and what the public believes happened — that’s a communications problem.
Where hospitals lose control
Built by someone who has been on both sides of the camera.
Ken Perry, MD, FACEP is a board-certified Emergency Medicine physician and Medical Director based in Charleston, SC. He has spent more than a decade treating patients in high-volume emergency departments — and an equal amount of time explaining those environments to the public on camera.
As a contributor to ABC, NBC, and Fox affiliates — and with bylines in Fox News, National Geographic, Newsweek, WebMD, The Atlantic, and Good Housekeeping — Dr. Perry understands how reporters think, what they need, and where hospitals lose control of the narrative.
Code Grey Consulting was built on a straightforward observation: hospitals have strong clinical infrastructure and a significant communications gap. This workshop closes that gap — before the next incident, not during it.
Five modules. One day. A protocol your team can use Monday morning.
Each module builds toward the same outcome: a hospital that does not improvise when a camera arrives.
Real hospitals. Real consequences.
The workshop draws on documented cases — one that shows what right looks like, and one that shows what it costs to get it wrong.
Sunrise Hospital & Medical Center
Las Vegas, Nevada — October 2017
Hennepin Healthcare
Minneapolis, Minnesota
Built for the people who speak for your hospital when it matters most.
Let’s talk about your hospital.
The hospitals that call me proactively are always better positioned than the ones that call me after the fact.